Given the importance of getting the Social Media component right to deliver a successful Social CRM initiative, I will focus this chapter on applying the best “people” practices related to an organization’s Social Media effort. These best practices include:
1. Creating and adhering to Social Media policies
2. Developing realistic time estimates
3. Enhancing motivation
4. Leveraging passion
A best practice for an organization undertaking a Social CRM initiative is to invite employees to engage on a regular basis in the Social Media community, regardless of whether it is an internal or external community. This includes writing blogs, acting ...