O'Reilly logo

The Definitive Guide to Social CRM: Maximizing Customer Relationships with Social Media to Gain Market Insights, Customers, and Profits by Barton Goldenberg

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 17. Applying “People” Best Practices to Social Media

Given the importance of getting the Social Media component right to deliver a successful Social CRM initiative, I will focus this chapter on applying the best “people” practices related to an organization’s Social Media effort. These best practices include:

1. Creating and adhering to Social Media policies

2. Developing realistic time estimates

3. Enhancing motivation

4. Leveraging passion

1. Creating and Adhering to Social Media Policies

A best practice for an organization undertaking a Social CRM initiative is to invite employees to engage on a regular basis in the Social Media community, regardless of whether it is an internal or external community. This includes writing blogs, acting ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required