© Gavin Ballard 2017

Gavin Ballard, The Definitive Guide to Shopify Themes, https://doi.org/10.1007/978-1-4842-2641-4_5

5. Designing Product Pages

Gavin Ballard

(1)Melbourne, Victoria, Australia

Once we have a basic theme structure to work with, we can start to build out the individual pages on the store. This chapter starts with the most important one—the product page.

The Product Page

The product page is usually the most important page for an Ecommerce store . It’s where a customer evaluates an offering and makes the crucial decision to purchase. It needs to convey a lot of information to visitors—core information like what your product is, does, and looks like; how much it costs; what configuration options are available; and supplementary information ...

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