August 2020
Intermediate to advanced
288 pages
5h 43m
English
book
The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future
by Laura Fish, Scott Kiekbusch
Content preview from The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future
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Afterword
Purpose Driven
“There are professions more harmful than industrial design, but only a few of them. — Victor Papanek1”
1 Victor Papanek, Design for the Real World: Human Ecology and Social Change
Papanek was a designer, author, and activist who championed socially responsible design and teaching its real-world application. The message of his life’s work is a reminder to strategic designers about the importance of wielding your newfound power responsibly. Designers and the companies that employ them have to be held accountable for the work they put out into the world. Sadly, not all companies strive to create a better world. So, if our goal as designers is to use our skillsets to leave a positive impact on society, the challenge becomes ...