Afterword
Purpose Driven
“There are professions more harmful than industrial design, but only a few of them. — Victor Papanek1”
1 Victor Papanek, Design for the Real World: Human Ecology and Social Change
Papanek was a designer, author, and activist who championed socially responsible design and teaching its real-world application. The message of his life’s work is a reminder to strategic designers about the importance of wielding your newfound power responsibly. Designers and the companies that employ them have to be held accountable for the work they put out into the world. Sadly, not all companies strive to create a better world. So, if our goal as designers is to use our skillsets to leave a positive impact on society, the challenge becomes ...
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