Chapter 5
Strategy: Connecting the Dots
In this chapter you—the strategic designer—will learn to successfully navigate and captain the second phase of the product vision process: strategy (Figure 5.1).
Figure 5.1 You are here, strategy, phase 2.
No pressure, but if your strategy doesn’t come together, everything that follows is at risk. This is the time to connect the dots, a laborious undertaking and not for the easily dissuaded. Be aware that a novice team may become frustrated trying to get out of the strategy gate. Don’t be discouraged. If you’re doing it right, the strategy can feel like David Bowie forcing your team to solve his research ...
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