Chapter 6
Telling the Story of the Future Experience
Finally, you’ve arrived at the chapter that utilizes the full power of your creativity. In this chapter, we get down to the nuts and bolts of crafting the future state of the offering by telling the story of the experience (Figure 6.1). Building to this point, you assembled your team, set up your project, and survived an impressive strategy phase—now with a robust strategy deliverable under your belt.
Figure 6.1 You Are Here.
Don’t be surprised if your business peers are coming around to appreciate the greater worth of modern-era design, as well as its newest practitioner, the strategic designer ...
Get The Designer's Guide to Product Vision: Learn to build your strategic influence to shape the future now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
