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The Developer’s Guide to the Force.com Platform by Phil Choi, Andrew Fawcett, Glen Martin, Rick Greenwald

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Analytic Snapshots

Reports, by their nature, are a representation of the state of your data at a certain point in time, including data values taken from underlying data objects at that time. If the data changes, a second, minute or day after the report, the existing report does not reflect those changes.

The data in a report is static by its very nature–there is no getting around it. Typically, report users understand this inherent limitation. Data in a report is old, but there is such a thing as data that is too old and therefore invalid.

Individuals can, of course, run a report whenever they want to see the latest data. This approach has some virtues, but also some downsides. Running a report over and over again not only increases resource ...

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