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The Diagrams Book by Kevin Duncan

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1 THE PYRAMID

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• The pyramid is one of the most versatile diagrams in the world.

• The base offers a platform, the middle a transition area, and the peak, (or capstone), an achievement, a destination, or an elite group.

• It is very useful for categorizing discrete groups without overcomplicating matters.

• In this example, the top section represents people who understand a company’s offer, the middle is people who might, and the base is people who never will. By populating the sections with prospect names or quantities, the viewer has an immediate grasp of what the new business strategy should be.

• Classically, high volume or mass market subjects ...

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