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The Diagrams Book by Kevin Duncan

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15  THE BRAVERY SCALE

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• The Bravery Scale is a good way to establish how adventurous projects or proposals should be before a lot of time and effort is spent preparing them.

• The project leader or proposal writer asks three questions:

1. How adventurous is the company culture?

2. What standards are expected?

3. How brave should the targets be?

• A score out of ten is generated to see whether conservative (below 5), average (5-7), or brave (above 7) levels are desired.

• The scores can be blended to create one overall figure. For example, a conservative company asking for brave work may need to have its scale weighted downward to reflect their ...

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