O'Reilly logo

The Diagrams Book by Kevin Duncan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

18  THE LONG TAIL

• The Long Tail was described by Chris Anderson in the book of the same name in 2006.

• The received wisdom in most markets is that high volume ‘hits’ are the best way to make money, as in a million-selling album.

• Anderson's Long Tail theory pointed out that the arrival of the internet had removed the need for much of the infrastructure required to generate and support a hit, such as costly premises, storage facilities, distribution, packaging, labour, and so on.

• Instead, a ‘long tail’ of many niche products selling at modest volumes can actually add up to more sales in total than the one-off hit.

• Overall, use of The Long Tail diagram helps to identify the pros and cons of a high volume hit versus a series of smaller volume ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required