O'Reilly logo

The Diagrams Book by Kevin Duncan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

2  THE SELLING PYRAMID

image

• Pyramids can be given multiple layers. For clarity, it is best not to have more than five layers, otherwise the information will become too cluttered.

• The selling pyramid is a good way to work out where to deploy your sales efforts.

• In this simple example, the size of the segment radiates downward from knowing a few close friends at the top, and then expanding in size via social and business contacts to arrive at a mass audience.

• Quantifying these sections helps someone who runs their own business to work out what to concentrate on, but is equally useful for large businesses.

• Direction and nature of opportunity ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required