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The Diagrams Book by Kevin Duncan

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25  THE MOLECULAR STRUCTURE

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• The Molecular Structure takes its inspiration from the world of atoms and molecules.

• It is most useful for explaining the relationship between constituent parts of a more complex whole.

• It is particularly flexible inasmuch as it is not required to be uniform or symmetrical, and so can have an infinite number of constructions, with elements constantly being added or taken away.

• Each atom represents an element of the whole.

• As an example, imagine the diagram as a depiction of the components of a brand strategy, or perhaps an organization.

• The lines between each atom demonstrate some form of link. There may ...

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