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The Diagrams Book by Kevin Duncan

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28  THE CONE OR LOUD HAILER

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• The Cone or Loud Hailer is an interesting way to design a strategy for communication that involves multiple messages.

• The thin end or mouthpiece is a diagrammatic representation of the central idea.

• The body of the cone denotes the area in which the idea is expanded and developed into different versions of the message to suit different objectives and audiences.

• Momentum and effort should increase the more these messages are developed.

• The large circular opening on the right represents the full force of the coordinated campaign, in which all the individual messages combine to maximum effect.

Exercise: Choose ...

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