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The Diagrams Book by Kevin Duncan

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29  THE SO WHAT? CYCLE OF QUESTIONS

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• The So What? Cycle of Questions is a useful ten-point process to make sure that ideas and projects actually get done.

So What? is the initial screening question, effectively asking what the point of the project is. Assuming this is satisfactorily answered, then explaining why provides the rationale.

• The system then moves on to asking how, when, and where the activity will get done, and who exactly will be doing it.

• Once all these elements have been thought through in a satisfactory way, there are a number of sense-check questions to make sure that nothing has been overlooked.

• These are Do we really ...

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