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The Diagrams Book by Kevin Duncan

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36  THE LESS-THAN-TWELVEMONTH YEAR

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• The Less-Than-Twelve-Month Year is a diagram that makes a philosophical point about activity, or the lack of it at certain times, in companies.

• On the surface, businesses are active for twelve months a year, but in truth there are plenty of periods when they are not very productive, and this diagram helps to work out when those times are likely to be.

• All businesses have different rhythms, but in this example the most productive (above average periods) are in March, May and September.

• In these ‘decision windows’, every important decision maker is present, things get decided, and they get done.

• From ...

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