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The Diagrams Book by Kevin Duncan

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37  THE STRATEGY V. TACTICS YEAR VIEW

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• One of the trickiest things businesses struggle with is the difference between strategy and tactics, and how to plan their shape.

• The Strategy v. Tactics Year View helps to clarify matters.

• The strategy is the overarching thought, here shown as a top block or lintel. This is the consistent theme and direction that never varies, and against which all other activities can be judged and measured.

• The tactics are specific examples or proof of the strategy, and their deployment must have a clear beginning and end.

• The year view helps clearly distinguish the two elements, and enables you to map out precisely ...

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