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The Diagrams Book by Kevin Duncan

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43  THE THREE BUCKETS

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• The Three Buckets exercise was introduced by Adam Morgan in his book The Pirate Inside in 2004.

• It is an extremely helpful way to categorize projects and work out how effective they are likely to be.

• Each project must be placed in one of the three buckets.

• On the left is Brilliant Basics. These represent “excellence as standard”. You or your company should be doing these well as a matter of course, just like your competitors.

• In the middle is “compelling difference”. These should be “significantly better than normal”. These are demonstrably better than your competitors, but not genuinely remarkable.

• On the right ...

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