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The Diagrams Book by Kevin Duncan

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46  THE BOW TIE

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• The Bow Tie is a horizontal cousin of the Hour Glass.

• It is a really simple depiction of how to tell an effective strategic story.

• The line of argument flows from left to right.

• Starting broadly on the left, many wide options and possibilities are considered and discussed.

• After investigation and analysis, these are gradually ruled out and reduced down.

• When the reduction of options is complete, the central idea, thought or theme is revealed.

• After pausing for a moment on the quality of what has been revealed, the idea is expanded out again to explain all its possible applications.

• This is the ideal way to tell ...

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