Good Idea Checklist
Sir Richard Branson has incorporated five key criteria into each business and joint venture that he has started. Virgin-associated products/services must:
- be high quality
- be innovative
- be good value for money
- challenge existing alternatives
- have a sense of fun.
These are certainly worthwhile criteria to follow. However, in order to survive in a highly-competitive, fast-changing, digital climate, as well as being commercially viable by operating within a growing market with demonstrable demand, the best digital business ideas are:
So let’s examine what this means to you and your idea …
1. Clear and Simple
Once polished, your idea should be simple ...