Good Idea Checklist

Sir Richard Branson has incorporated five key criteria into each business and joint venture that he has started. Virgin-associated products/services must:

  • be high quality
  • be innovative
  • be good value for money
  • challenge existing alternatives
  • have a sense of fun.

These are certainly worthwhile criteria to follow. However, in order to survive in a highly-competitive, fast-changing, digital climate, as well as being commercially viable by operating within a growing market with demonstrable demand, the best digital business ideas are:

1. clear and simple
2. useful, innovative and differentiated
3. disruptive.

So let’s examine what this means to you and your idea … 

1. Clear and Simple

Once polished, your idea should be simple ...

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