The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Good Idea Checklist

Sir Richard Branson has incorporated five key criteria into each business and joint venture that he has started. Virgin-associated products/services must:

• be high quality
• be innovative
• be good value for money
• challenge existing alternatives
• have a sense of fun.

These are certainly worthwhile criteria to follow. However, in order to survive in a highly-competitive, fast-changing, digital climate, as well as being commercially viable by operating within a growing market with demonstrable demand, the best digital business ideas are:

1. clear and simple

2. useful, innovative and differentiated

3. disruptive.

So let’s examine what this means to you and your idea … 

1. Clear and Simple

Once polished, your idea should be simple ...