All Change: The New Digital Currency

Books written more than five years ago on the topic of online business state that there are only three main models for online business, namely: e-commerce, subscription and advertising. That’s because, a decade ago, Internet businesses used to sell stuff or banner ads. That was it. Today though, in an era of the cloud and the crowd, digital enterprises can sell data and downloads; apps and content, leads and licenses. They can attract users with freemium offerings before selling them premium versions, or involve users in choosing what they actually sell. They can sell through a computer or mobile device.

Not only what is sold and how it is sold has changed, but the way in which digital businesses build their ...

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