The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

Creating Your Business Plan and Action Plan

Business plans can become redundant when markets change. That is unless you:

• Have a customer-centric enterprise and business plan. For example, Made.com can react quickly to changes in its customers’ tastes, making it more likely to succeed in the market. If you can create a customer-centric enterprise and supporting business plan you too will have your ears to the ground permanently and be able to tweak your plans accordingly. Agility is vital in the digital sphere.

• Consider your plan to be a work in progress. It’s important to regularly evaluate whether your business is on track. Deviation is fine as long as it’s in response to market conditions and the plan is accordingly updated to stay on top ...