The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

It’s Not All About The Money

You cannot underplay the value of human capital. Successful investments go far beyond the money. Contacts, introductions to opportunities and partnerships, industry knowledge and credibility of individual investors can fuel success and growth as much, if not more, than an injection of capital. An investor’s little black book can hold way more value than their cash. Smart investments (where deep-pocketed investors become partners rather than mere cash points) create immense added value, whether that’s operational value or marketing value.

You might need, for instance, to achieve larger contracts in order to bolster your balance sheet or maybe you need to create structure; to harness corporate experience and gain introductions ...