Website Analytics: Secure All Exits
In addition to testing different variables and witnessing user reactions and interactions with your site (by watching them in person and through your raw log file analysis), you should also add goals to your analytics package, not only to track goal completion to see how many users are signing up and using your contact form or making a payment; but also to reveal tellingly when visitors have tried to make a purchase but have failed, have dropped out of the shopping cart process altogether, or have arrived on your contact page but haven’t actually contacted you.
The vital part here is not merely to tick boxes and reach conversion goals, but to fix issues that are leading to failed actions and drop outs. Reject ...
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