4. Profitability

Social networking is about give and take. It’s therefore crucial to add value when building relationships online.

Add Value: Become the Link in the Chain

Invest time thinking whether anyone in your network can help another person in your network, then introduce them accordingly. ‘Introduce your connections to your connections’, says James Potter, TheLinkedInMan.com. ‘Invest a little and see how many referrals you get back.’

Give before your receive. What do others need? How can you help? Invest effort in introducing people and providing advice; spend time recommending people you’ve done business with; you’ll engender goodwill and reap the rewards via reciprocal recommendations, customer referrals, business opportunities, introductions ...

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