Reputation Management and Buzz Monitoring
‘We’ve got a million different ways that we can publicly bad mouth a company and I think it makes companies more honest; it’s a good thing.’
Richard Moross, Moo.com
Word spreads very quickly online. Great if that’s someone raving about you in a positive way; not so great if the word being spread is a bitter one. Previously, if you stayed in a hotel and had a bad experience you would merely complain to the manager and threaten to tell your tour operator. Not a lot would happen. These days you can tell the manager that you will be posting your comment on TripAdvisor.co.uk, other online travel review sites and on your own social networking networks complaining about your experience. That will have a far ...
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