The Digital Business Start-Up Workbook: The Ultimate Step-by-Step Guide to Succeeding Online from Start-up to Exit

How To Maximize Capital Value

Ultimately, to achieve the best price you need to optimize value by creating a sustainable business and then validate that value and upside to potential acquirers.

While the balance sheet and profitability of a business can be key criteria for buyers (particularly financial buyers rather than trade buyers), historic profitability is likely to hold less importance than the company’s potential for future profitability and growth. It is equally likely that the buyer will add value by investing their own money, energy, customer base, and product line into the business to further augment its scalability. As such, there are many criteria that should be considered when grooming a business for sale to maximize its value, ...