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The Digital Economy ANNIVERSARY EDITION: Rethinking Promise and Peril in the Age of Networked Intelligence, 2nd Edition by Don Tapscott

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Chapter Nine Original Edition

THE NEW MEDIA INDUSTRY

     The new rules [of the new technology industry] require more than ingenuity, agility, and speed. They call for redefining value in an economy where the cost of raw technology is plummeting toward zero. Sooner or later this plunge will obliterate the worth of almost any specific piece of hardware or software. Then, value will be in establishing a long-term relationship with a customer—even if it means giving the first generation of product away.

          Neil Gros and Peter Coy, 19951

The businesses of computing (hardware, software, and services), communications (telephony, cable, satellite), and content (publishing, entertainment, advertising) are converging or collapsing to create a ...

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