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The Digital Marketing Landscape
book

The Digital Marketing Landscape

by Dr. Jessica Rogers
February 2021
Intermediate to advanced content levelIntermediate to advanced
102 pages
2h 36m
English
Business Expert Press
Content preview from The Digital Marketing Landscape

References

Aaker, D. 1996. Building Strong Brands. New York, NY: n.p.

Aaker, D. 2015. Four Ways Digital Works to Build Brands and Relationships, 37–37. http://henrystewartpublications.com/jbs

Aaker, D., and A. Marcum. 2017. “The Satisfied vs. Committed Brand Loyalist and What Drives Them.” Marketing News 51, no. 1, 24–25.

Achen, R.M. 2017. “Measuring Social Media Marketing: Moving towards a Relationship-Marketing Approach.” Managing Sport & Leisure 22, no. 1, 33–53.

Ahmed, Q.M., A. Qazi, I. Hussain, and S. Ahmed. 2019. “Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness.” Journal of Managerial Sciences 13, no. 2, pp. 201–213.

Ahuja, Y., and I. Loura. “5Ps: A Conceptual Framework for Digital Marketing ...

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Publisher Resources

ISBN: 9781637420355