References

Aaker, D. 1996. Building Strong Brands. New York, NY: n.p.

Aaker, D. 2015. Four Ways Digital Works to Build Brands and Relationships, 37–37. http://henrystewartpublications.com/jbs

Aaker, D., and A. Marcum. 2017. “The Satisfied vs. Committed Brand Loyalist and What Drives Them.” Marketing News 51, no. 1, 24–25.

Achen, R.M. 2017. “Measuring Social Media Marketing: Moving towards a Relationship-Marketing Approach.” Managing Sport & Leisure 22, no. 1, 33–53.

Ahmed, Q.M., A. Qazi, I. Hussain, and S. Ahmed. 2019. “Impact of Social Media Marketing on Brand Loyalty: The Mediating Role of Brand Consciousness.” Journal of Managerial Sciences 13, no. 2, pp. 201–213.

Ahuja, Y., and I. Loura. “5Ps: A Conceptual Framework for Digital Marketing ...

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