About the Author

Dr. Jessica Rogers holds a BS in Business Administration and Marketing, an MS in Marketing, and a PhD in Business Administration with a specialization in Marketing. Her research centers around organic social media marketing engagement, brand loyalty, and Gen X females.

Dr. Rogers is both nationally and locally recognized in the digital marketing education arena. She has been recognized by Hubspot as an innovative professor of digital marketing, BSchools.org 20 Digital and Social Media Marketing Professors to know, as well as Social Media Marketing Magazines “Top Marketing Professors on Twitter.” Dr. Rogers contributes to numerous top social and digital marketing blogs, is one of the founding members of Hubspot’s Education Partner ...

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