Social Media to Create and Nurture Relationships
Learning Objectives
• Analyze strategic use of social media for alignment with business objectives as part of an integrated digital strategy.
• Understand the connection between blogging, storytelling, and branding.
• Identify strengths and weaknesses of social media and associated tools for reaching and engaging target audiences.
In today’s competitive and global market, social media is an instrumental tool for organizations to engage in two-way conversations with consumers. Social media refers to platforms such as Facebook and Twitter, video sharing sites such as YouTube and Vimeo, weblogs (also known as blogs), photo sharing sites like Instagram, and brand-hosted forums similar to ...
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