AdMob, 44
AIDA model, 42
AirBnB, 64
product review pages, 27
advances in, 44
social media, 60
tools for, 58
Association of National Advertisers (ANA), 36
Bing, 15
Blog harnesses, 34
BOPIS, 50
Brand awareness, 1, 3–4, 5, 11, 14, 20–21, 28, 33, 46, 62, 69, 71
Brandwatch, 60
Branding, 3–7, 10, 12, 13, 17, 27, 35, 59
Brand loyalty, 11–12, 28–29, 38, 53, 61
Business to business (B2B) companies, 7, 45
Business to consumer (B2C) companies, 7
Canecto, 58
CAN-SPAM Act (2003), 48
Chatbots, 67
Clicky, 58
Content
digital, 3
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