Index

AdMob, 44

AIDA model, 42

AirBnB, 64

Amazon, 13, 16, 64

app, 19, 52

product review pages, 27

Analytics, 5659

advances in, 44

data, 56, 62

social media, 60

tools for, 58

Association of National Advertisers (ANA), 36

Bing, 15

Blogging, 11, 23, 3237

Blog harnesses, 34

Blog posts, 28, 3335, 47

BOPIS, 50

Brand awareness, 1, 34, 5, 11, 14, 2021, 28, 33, 46, 62, 69, 71

Brandwatch, 60

Branding, 37, 10, 12, 13, 17, 27, 35, 59

Brand loyalty, 1112, 2829, 38, 53, 61

Brand strategies, 68

Business to business (B2B) companies, 7, 45

Business to consumer (B2C) companies, 7

Buyer personas, 710

Canecto, 58

CAN-SPAM Act (2003), 48

Chatbots, 67

Clicky, 58

Content

blog, 3334

brand-generated, 6, 16, 2729

crafting, curating, 1113, 19

digital, 3

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