February 2021
Intermediate to advanced
102 pages
2h 36m
English
Content preview from The Digital Marketing Landscape
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AdMob, 44
AIDA model, 42
AirBnB, 64
product review pages, 27
advances in, 44
social media, 60
tools for, 58
Association of National Advertisers (ANA), 36
Bing, 15
Blog harnesses, 34
BOPIS, 50
Brand awareness, 1, 3–4, 5, 11, 14, 20–21, 28, 33, 46, 62, 69, 71
Brandwatch, 60
Branding, 3–7, 10, 12, 13, 17, 27, 35, 59
Brand loyalty, 11–12, 28–29, 38, 53, 61
Business to business (B2B) companies, 7, 45
Business to consumer (B2C) companies, 7
Canecto, 58
CAN-SPAM Act (2003), 48
Chatbots, 67
Clicky, 58
Content
digital, 3