4. Retail: Get ‘Em In, Get ‘Em Thru, Get ‘Em Back*

* For their guidance with this chapter, I am grateful to Suja Chandrasekaran, Chief Technology Officer and Chief Data Officer at Walmart Stores; Malachy Moynihan, Vice President of Digital Products at Amazon (Lab 126); and Rachael Antalek, Vice President of Concept Innovation at Starbucks.

Behold the all-new, third-generation 2016 Audi TT.

The technical marvel features a 211-hp turbo-charged engine, a quick-shifting six-speed S-tronic dual-clutch transmission, full LED headlamps, and a 12-speaker Bang & Olufsen sound system with AudioPilot noise compensation. Of all the advanced features crammed into the two-door sports coupe, the technology turning heads most is the 12.3-inch digital display ...

Get The Digital Revolution: How Connected Digital Innovations Are Transforming Your Industry, Company, and Career now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.