6. Privacy: Wait, Am I the Product?*

* For their guidance with this chapter, I am grateful to David Hoffman, Global Privacy Officer at Intel; Michelle Dennedy, Chief Privacy Officer at Cisco; Professor Alex “Sandy” Pentland of Massachusetts Institute of Technology (MIT), Co-creator of the MIT Media Lab and Chair of the World Economic Forum’s Data Driven Development Council; and Mark Chandler, Chief Legal Officer at Cisco.

“We Experiment on Human Beings...”1

If you had to guess where this disclosure was made, would you choose:

a. The Trials of Nuremberg

b. A heavily redacted Department of Defense memorandum

c. A science fiction novel

d. A blog post from a popular online dating Web site

Though “d” may not be the obvious choice, it is the correct ...

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