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The Digital Revolution by Alan Charlesworth

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Using Social Media

The greatest impact the digital revolution has had on society is the opening up of personal communication between the masses around the world. Social media ensure that an individual’s sphere of interaction is no longer limited to a few friends and acquaintances.

Understanding social media

Although access to contemporary media—newspapers, TV, and radio—is still restricted by their owners, the Internet has provided a platform for individual voices to be heard. That outlet, social media, comes in many forms. The term refers not so much to the actual media but more their content—all of which is freely available for anyone to read, contribute to, and engage with. The other key aspect of social networking is that it is a many-to-many, ...

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