O'Reilly logo

The Digital Revolution by Alan Charlesworth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Using Consumers’ Content

Any element of digital media not developed by professionals is known as consumer generated content (CGC) or user generated content (UGC). In a wider context it is also referred to as consumer generated media (CGM), which reflects its status as part of social media.

Communicating amateur content

UGC developers (sometimes called citizen journalists) can communicate their thoughts on digital media in three formats: text, audio, and video. The popular website YouTube has made web video a much publicized format. Audio comes by way of podcasts—though these are often simply spoken versions of written content. Just as YouTube has made amateur videos popular, MySpace and Facebook have given a platform to digital citizens to ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required