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The Digital Revolution by Alan Charlesworth

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Communicating Digitally

Whether it is a business, a public entity, or a non-profit association, it is now impossible for an organization to function without using digital technology in its external and internal communications. The digital organization needs to facilitate personal communications with three key groups: its staff, its suppliers, and its customers.

Bringing your staff closer

Prior to the digital revolution, one-to-one communication between members of staff was restricted to land-line telephones and face-to-face conversations. Traveling staff such as salespeople could spend the week on the road with little or no contact with their managers or suppliers, making it much harder to adapt strategies and discuss deals in real time. They ...

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