Digital Buying Behavior

The impact of the digital revolution on society is particularly evident in the way contemporary consumers make purchase decisions. Gone are the days when customers were limited to a few local stores—the digital shopper can now access product information at home, at the workplace, or, if they have access to mobile devices, virtually anywhere.

Understanding buyer behavior

Buyers go through a process called the buying cycle[] during which they address their purchasing needs. This concept suggests that each purchase is made up of a series of actions that determine the final decision. A further step is that of post-purchase behavior—often considered to be a psychological justification for the purchase that reinforces the ...

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