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The Digital Revolution by Alan Charlesworth

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Using Digital Public Relations

Public and press relations—the practice of, and methods employed in, creating, promoting, or maintaining goodwill and a favorable image among the public for an organization, institution, brand, individual, or product—were once separate (though related) disciplines, but the digital age has seen them draw closer together.

Understanding digital press

In the pre-Internet era, public relations (PR) staff or agents would covet a relationship with key journalists who would decide how and when the public might read a press release. In the digital age, however, the release of information can be made directly to the general public. Furthermore by using social media, that same public can share the information around the ...

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