O'Reilly logo

The Digital Revolution by Alan Charlesworth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Using an E-marketplace

In trading, a marketplace is where sellers interact with buyers, and this definition could also be applied to the web. However, in the digital world the term e-marketplace is most commonly used for websites that link buyers and suppliers electronically to automate corporate procurement.

Exploiting the e-marketplace

The Internet, and especially e-marketplaces, have had a huge impact on the B2B environment. The strength of a traditional marketplace is judged by how far traders travel to it. For the digital market this distance can be global, making the e-marketplace an infinitely stronger proposition. On-line, the smallest business can compete against the biggest. E-marketplaces are also a place to network. They provide ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required