The organization’s website should be a considered undertaking, and before any steps are taken in its actual design and development a number of key issues must be addressed: who is responsible for it, on what domain name it will sit, and where it will be hosted.
Addressing management issues
Appoint someone to manage the development and maintenance of your organization’s website. In a small business it might be a single person, but in larger organizations it is likely that a number of people—both internal and external—will be required. In this case, put one person in overall charge of the project. Do not make the mistake of leaving website development in the hands of the IT department. Make sure someone with editorial and marketing ...