Developing the Website

Although it might be possible for an individual to develop a website—and this is often the case, particularly with small businesses—this is idea if the site is to meet its objectives. An effective website requires a number of skill sets to combine in order to meet the needs of its visitors—the organization’s customers.

Assembling a “dream team”

Whether the task is completed in-house, or is outsourced in part or completely, a successful website needs input from a range of expertise. Left to their own devices, technicians and designers have a tendency to create sites that are little more than a forum for them to exhibit their design and technical skills with little regard for the website’s visitors. Marketers, on the other ...

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