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The Digital Revolution by Alan Charlesworth

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Creating E-commerce Sites

An e-commerce site is a website that facilitates on-line transactions, taking payments through credit card or third party billing services (such as PayPal). Sometimes referred to as an e-tail site, there are aspects of such an enterprise that need careful consideration.

On-line merchandising

In an off-line environment customers can see, smell, feel, or even try out products before they make a purchase. On-line, the decision must be made on the basis of images and descriptions on screen. Think of the text as an on-line salesperson. Starting with a brief portrayal for those with existing product knowledge, descriptions ...

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