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The Digital Revolution by Alan Charlesworth

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Exploring DOOH Advertising

Driven by increasingly liberal regulation of technology, digital out-of-home (DOOH) media is growing fast, replacing its traditional “static” forerunner and reaching locations not available to advertisers previously. It is used extensively to advertise food and drink, consumer packaged goods (CPG), electronics, and entertainment.

Understanding DOOH

DOOH media is digital signage that is displayed in public spaces (airports, office buildings, hospitals and medical centers, and concert venues), social places (bars, restaurants, cafes, university campuses), and retail environments. Digital technology is used to present dynamic advertisements, particularly in environments where the viewer has time to absorb a longer message, ...

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