Communicating by E-mail

When considering e-mail in a marketing perspective it is easy to think only of its direct marketing application. Too often, organizations forget that e-mail is a medium of communication—and one that can be both efficient and effective. E-mails to customers should be as carefully managed as any other form of content.

Writing personal response e-mails

Personal response e-mails require an individual response and come in two forms: business related (coming from suppliers, vendors, or job applicants) and those coming from customers. All incoming e-mails should be handled with equal attention. Whatever your response, add a personal touch by writing as an individual, not as a corporation. Put your name at the end of each e-mail, ...

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