O'Reilly logo

The Digital Revolution by Alan Charlesworth

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Communicating by E-mail

When considering e-mail in a marketing perspective it is easy to think only of its direct marketing application. Too often, organizations forget that e-mail is a medium of communication—and one that can be both efficient and effective. E-mails to customers should be as carefully managed as any other form of content.

Writing personal response e-mails

Personal response e-mails require an individual response and come in two forms: business related (coming from suppliers, vendors, or job applicants) and those coming from customers. All incoming e-mails should be handled with equal attention. Whatever your response, add a personal touch by writing as an individual, not as a corporation. Put your name at the end of each e-mail, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required