CHAPTER 5
Building e-Relationships Throughout the Digital Buying Journey
Now that we’ve looked at many of the platforms and mediums we might employ as part of our overall digital selling strategy, let’s dig into how we use these platforms and tools to advance our relationship with our prospective customers over time. Let’s explore how to lead people through what I call the customer relationship journey.
To illustrate how powerful it can be to leverage inbound and outbound into a cohesive strategy, I’ll share a quick story with you about how a combination of these two approaches can enable you to build e-relationships with your prospects before, during, and after any personal interaction with you.
About a year ago I was chatting with a business ...
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