Chapter 2Make Everyone’s Dreams Come True
A dream is a wish your heart makes.
Jiminy Cricket
It is no easy matter to convey a dream. Dreams are, by nature, deeply personal experiences. But true to his imaginative genius, Walt Disney was able to transform his dreams into stories that effectively articulated his vision to others. More importantly, the stories served to draw others into his fantasies, thereby marshaling the power of their collective creativity for the benefit of his dream.
In the early days, when The Walt Disney Company was small, Walt used to call his five or six animators into his office to discuss an idea for a new film project. With dramatic effect, he would embark on a story—not a literal narrative account of his idea, but ...
Get The Disney Way, Revised Edition, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
