Chapter 7Dare to Dare

I really do feel—about business and life—that everybody has to make mistakes. And everybody should be encouraged to feel that if they make mistakes, it’s okay.

Michael Eisner

Premier players can be found in all corners of the business world, and one thing they have in common is a willingness to take bold risks. They clearly understand that grasping at a dream requires one to reach beyond the sure thing. Even more, they seem to relish the opportunity. Walt Disney was just such a player.

In fact, if there literally were a cornerstone upon which The Walt Disney Company rested, it would have to be inscribed with one short word: Dare. Throughout the 43 years that Walt ran the company, he dared to meet challenges; he dared to ...

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