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The Disney Way, Revised Edition, 2nd Edition
book

The Disney Way, Revised Edition, 2nd Edition

by Bill Capodagli, Lynn Jackson
November 2006
Intermediate to advanced content levelIntermediate to advanced
256 pages
9h 9m
English
McGraw-Hill
Content preview from The Disney Way, Revised Edition, 2nd Edition

EpilogueThe Magic Continues

Well, after 40 some odd years in the business, my greatest reward, I think, is I’ve been able to build this wonderful organization … also to have the public appreciate and accept what I’ve done all these years—that is a great reward.110

Walt Disney

From a young boy’s doodling to a worldwide empire with a host of magical characters that are instantly recognizable by both children and adults—this is The Walt Disney Company’s legend and legacy.

Would Walt recognize his brainchild as it is today? The physical plant has greatly expanded, of course. Disneyland now offers The California Adventure; and Walt Disney World, which didn’t open until after Walt died, is now composed of four separate parks, including the newest and ...

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Publisher Resources

ISBN: 9780071478151