April 2024
Intermediate to advanced
608 pages
17h 4m
English
Managers who confront disruptive technological change must be leaders, not followers, in commercializing disruptive technologies. Doing so requires implanting the projects that are to develop such technologies in commercial organizations that match in size the market they are to address. These assertions are based on two key findings of this study: that leadership is more crucial in coping with disruptive technologies than with sustaining ones, and that small, emerging markets cannot solve the near-term growth and profit requirements of large companies.
The evidence from the disk drive industry shows that creating new markets is significantly less risky and more rewarding ...