Skip to Main Content
The Disruptive Innovation Set (2 Books)
book

The Disruptive Innovation Set (2 Books)

by Clayton M. Christensen, Michael E. Raynor
April 2024
Intermediate to advanced content levelIntermediate to advanced
608 pages
17h 4m
English
Harvard Business Review Press
Content preview from The Disruptive Innovation Set (2 Books)

CHAPTER SEVEN Discovering New and Emerging Markets

Markets that do not exist cannot be analyzed: Suppliers and customers must discover them together. Not only are the market applications for disruptive technologies unknown at the time of their development, they are unknowable. The strategies and plans that managers formulate for confronting disruptive technological change, therefore, should be plans for learning and discovery rather than plans for execution. This is an important point to understand, because managers who believe they know a market’s future will plan and invest very differently from those who recognize the uncertainties of a developing market.

Most managers learn about innovation in a sustaining technology context because ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Communicate with Teams More Effectively

Communicate with Teams More Effectively

Charles Humble
How to Help High Achievers Overcome Imposter Syndrome

How to Help High Achievers Overcome Imposter Syndrome

Morela Hernandez, Christina Lacerenza
Become a Better Problem Solver by Telling Better Stories

Become a Better Problem Solver by Telling Better Stories

Arnaud Chevallier, Albrecht Enders, Jean-Louis Barsoux

Publisher Resources

ISBN: 9781647829889