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The Disruptive Innovation Set (2 Books)
book

The Disruptive Innovation Set (2 Books)

by Clayton M. Christensen, Michael E. Raynor
April 2024
Intermediate to advanced content levelIntermediate to advanced
608 pages
17h 4m
English
Harvard Business Review Press
Content preview from The Disruptive Innovation Set (2 Books)

CHAPTER TWO HOW CAN WE BEAT OUR MOST POWERFUL COMPETITORS?

How can we know in advance of the battle whether we’re going to be able to beat the competition? Why has disruption proven to be such a consistently effective strategy for causing strong incumbent competitors to flee from their entrant attackers, rather than fight them? How can we shape our business idea into one of these disruptive strategies? Can we really predict the winners in a race for innovative growth? What if we could choose our competitive battles knowing we could win nearly every time? What if we knew in advance which growth strategies would succeed, and which would fail?

Managers have long sought ways to predict the outcome of competitive fights. Some have looked ...

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Publisher Resources

ISBN: 9781647829889